We’re Bringing 3D Virtual Tours In-House

And making them standard on our listings

We are incredibly excited to share another major addition to the real estate marketing we provide at Minnesota Real Estate & Management: professional interactive 3D virtual tours are now being produced in-house and are becoming a standard part of our listing marketing package.

This is something I’m personally very excited about.

We have always taken a lot of pride in professional photography, drone photography, property videos, detailed walkthroughs, floor plans, and marketing that goes well beyond simply putting a property on the MLS. Bringing our virtual-tour technology in-house gives us another powerful tool and, more importantly, gives us the flexibility to be much more creative in how we present a property.

Take a Look at an Example

Here is one example of what our new virtual-tour platform can do:

View Our Interactive 3D Virtual Tour

One of the things we especially like about this technology is that we aren’t limited to simply showing the inside of a home.

We can incorporate exterior spaces, lake frontage, decks, docks, garages, outbuildings, guest houses, yards, and other important property features into the virtual experience.

That flexibility is particularly valuable here in the Brainerd Lakes Area. When we market a lake home, luxury property, acreage property, resort-style property, or another unique piece of real estate, the house itself is often only part of the story.

We want buyers to understand the entire property.

Another Layer in Our Marketing Stack

Virtual tours aren’t replacing professional photography, drone photography, video, or traditional showings. Instead, they add another layer to what we believe should be a complete real estate marketing package.

The reality is that we routinely include marketing services that aren’t always part of a traditional listing package. We believe our job is to do everything reasonably possible to professionally present the property and put it in front of potential buyers.

That includes local buyers, but our marketing strategy goes well beyond the local market.

A major part of our focus is reaching out-of-area and out-of-state buyers who may be searching for lake homes, vacation properties, second homes, investment properties, or a future home in the Brainerd Lakes Area.

For those buyers, detailed photography, video, floor plans, and now an interactive virtual tour can help them understand a property before they ever get in the car or get on a plane.

What You Can Expect When You List With MN RE&M

1. Professional Real Estate Photography — High-quality photography designed to showcase the property at its best.
2. Professional Drone & Aerial Photography — Especially valuable for lake homes, acreage, large properties, and unique locations.
3. Property Video Tours — Video coverage of both the interior and exterior of the property.
4. Interactive 3D Virtual Tours — Our new in-house technology allows us to create flexible, interactive tours customized around each property.
5. Personalized Interior & Exterior Walkthrough Videos — Detailed walkthroughs designed to give prospective buyers a better understanding of the home and property.
6. 2D Floor Plans — Clear layouts that help buyers understand room placement, flow, and functionality.
7. 3D Floor Plans — An additional visual perspective that helps buyers understand the property before visiting.
8. MLS & Major Real Estate Website Syndication — Broad exposure through the MLS and major consumer real estate websites.
9. Social Media Marketing & Property Promotion — Additional exposure through our online and social media channels.
10. No-Pressure Property Showings — We are always willing to show the property to a prospective buyer if their agent is remote or busy. 
11. Live Virtual Showings — For buyers who can’t immediately visit the property, we can personally walk them through it live by video. We also offer this to remote buyers who agents can’t physically make it to the property- with no strings attached. 
12. Open-House Strategy — When appropriate for the property, we’ll incorporate open houses into the overall marketing strategy.
13. Reverse Marketing — We proactively network with other real estate professionals, including agents who have marketed or sold similar properties and may be working with buyers looking for something comparable.
14. Custom Marketing Materials — Depending on the property, this can include flyers, postcards, open-house materials, digital graphics, property-specific advertising, and additional promotional materials.
15. Property-Specific QR Codes & Landing Pages — QR codes can be incorporated into signage and marketing materials to direct prospective buyers immediately to additional information about the property.

Unique Properties Deserve a Custom Strategy

For higher-end, lakefront, acreage, investment, and other unique properties, we don’t believe in taking a cookie-cutter approach.

We build a custom marketing strategy around the property rather than simply putting it on the MLS and waiting for someone to find it.

Every property has a story. Our job is to determine the best way to tell that story and make it as easy as possible for potential buyers to experience the property — whether they live five miles away or 1,500 miles away.

Bringing professional virtual-tour technology in-house is another step in continuing to expand what we can provide our sellers, and we’re very excited about what we’ll be able to do with it.

If you’ve been wondering what your home, lake property, land, or investment property may be worth — or whether now may be the right time to consider selling — feel free to reach out anytime.

We’re always happy to provide a no-gimmick, no-pressure property and market analysis and talk through your options.

Minnesota Real Estate & Management

More marketing. More tools. More ways to showcase your property.