LUXURY REAL ESTATE DESERVES MORE THAN A LISTING
A More Aggressive, More Personal Approach to Selling Exceptional Minnesota Properties
The bottom line is there are several unique strategies we use that most other Brokerages simply have not caught onto yet!
MN REAL ESTATE & MANAGEMENT
Luxury homes, lake properties, estates, and one-of-a-kind properties cannot be marketed effectively with a cookie-cutter listing package.
At Minnesota Real Estate & Management, our approach begins long before the property reaches the MLS.
We thoroughly educate ourselves on the property, study competing homes and recent sales, identify its strongest selling features, and examine the potential objections a sophisticated buyer may have.
Then we build a detailed strategy designed to do two things:
Accentuate everything that makes the property exceptional—and be prepared to overcome the issues that could prevent a buyer from moving forward.
Our job is not simply to advertise your property.
Our job is to SELL it for the most money possible!
WE LEARN THE PROPERTY BEFORE WE MARKET THE PROPERTY
Every luxury listing begins with an in-depth evaluation.
We take the time to understand:
- The property’s architecture and construction
- Waterfront, shoreline and lake characteristics
- Acreage and privacy
- Mechanical systems
- Improvements and renovations
- Outbuildings and additional structures
- Recreational opportunities
- Location advantages
- Potential buyer concerns
- Competing properties
- Recently sold comparable properties
- The most likely buyer profile and geographic markets
- The seller’s goals and desired timeframe
From that information, we develop a property-specific Pros, Cons & Selling Strategy.
We want to know the questions a buyer is going to ask before the buyer asks them.
That allows us to properly frame the property’s strengths, address legitimate concerns and give buyers the information they need to become comfortable making a significant investment.
1. A CUSTOM LUXURY MARKETING STRATEGY
No two luxury properties are identical. That is why brokerages built around high sales volume do not always provide the level of individualized attention a high-end seller deserves. Selling a distinctive property requires a broker who is willing to invest the time, effort, and expertise necessary to understand what makes that property exceptional—and how to position it accordingly.
A lake estate, recreational property, executive home, acreage property, or historic cabin each requires a different approach. Anyone who takes the time to understand our services will quickly see that we use strategies and processes that go well beyond simply placing a property on the MLS and waiting for a buyer.
We develop an individualized marketing strategy based on the property’s:
Location • Architecture • Waterfront • Acreage • Amenities • Lifestyle • Price Range • Likely Buyer Profile • Competition
Your property should never feel like just another MLS listing. Almost any brokerage can put a home on the MLS, upload photos, and hope the right buyer finds it. Our objective is different.
We are looking for the one highest and best buyer who sees the full value of your property and is willing to pay accordingly.
We also do not build our strategy around trying to create dual-agency opportunities. Our responsibility is to the seller. Our job is to expose your property to thousands of potential buyers and cooperating agents, present it in the strongest possible light, and create the interest and motivation necessary to bring the best-qualified buyer to the table with the strongest possible offer.
2. PROFESSIONAL PROPERTY PREPARATION
The first showing usually happens online! Based on the individual property, sellers, and current staging, we bring in a professional, local designer to help stage as needed.
Before photography begins, we personally walk through the property and provide recommendations regarding:
- Furniture placement
- Decluttering
- Lighting
- Landscaping
- Exterior presentation
- Minor repairs
- Deferred maintenance
- Staging
- Improvements that may provide a strong return before selling
If appropriate, we provide written recommendations for updates or repairs so the seller can make informed decisions about where money should—and should not—be spent.
3. MAGAZINE-QUALITY PHOTOGRAPHY
Luxury buyers expect exceptional presentation. We work with some of the best photographers and video editors in the central MN!
Depending upon the property, our visual marketing can include:
- Professional interior photography
- Professional exterior photography
- Drone and aerial photography
- Waterfront photography
- Twilight photography
- Seasonal photography
- Lifestyle photography
- Detailed amenity photography
Every image should reinforce the story and value of the property. Highlight the unique details and create the strongest emotions in a potential buyer.
4. PROFESSIONAL CINEMATIC PROPERTY TOUR
We create far more than a basic video walkthrough.
Our luxury listings can include a professionally produced property film showcasing the home, grounds, waterfront, aerial views and lifestyle.
We highlight the experience of owning the property:
Boating. Entertaining. Privacy. Sunsets. Recreation. Waterfront. Architecture. Acreage. Family gatherings. Year-round enjoyment.
The goal is to allow a prospective buyer hundreds of miles away to begin experiencing the property before ever stepping through the front door.
5. A SEPARATE LAKE & AREA PROFILE VIDEO
With a lake property, we are not simply selling the house.
We are selling the lake.
When appropriate, MN RE&M creates a separate educational video introducing prospective buyers to the lake, chain of lakes and surrounding community.
This may include:
- Lake size and characteristics
- Boating opportunities
- Restaurants accessible by water
- Fishing
- Recreation
- Nearby golf
- Communities and shopping
- Resorts
- Trails
- Winter activities
- Regional attractions
- Access from major metropolitan areas and airports
This content can be provided directly to prospective buyers and buyer agents who may know very little about the area.
6. PERSONALIZED BROKER DETAILED PROPERTY FEATURE VIDEOS
A three-minute property film cannot answer every question.
For unique properties, we create additional informational videos explaining important features in greater detail. We sell the property in detail and use these videos in a number of powerful ways. They are used in blogs, social media, broker to broker campaigns and sent to all perspective selling agents and buyers when possible. No one is going know as much as we do, or care us much as we do so we take every opportunity to help potential buyers understand the property. Nearly 100% of high-end buyers are remote and the majority of them our from out of state. So much of what we do is focused to marketing to those potential buyers.
These videos can cover:
The waterfront • Dock system • Mechanical systems • Guest house • Outbuildings • Acreage • Remodels • Special construction • Outdoor spaces • Recreational features • Property history
These videos become powerful tools when communicating with prospective buyers and their agents—especially when they are located outside Central Minnesota.
7. A DEDICATED PROPERTY WEBSITE
Your property deserves more room than an MLS listing provides.
We can create an individual online presentation dedicated entirely to the property, allowing us to showcase:
- Professional photography
- Property films
- Drone footage
- Floor plans
- Detailed property descriptions
- Lake information
- Area information
- Maps
- Improvements
- Amenities
- Property documents
- Frequently asked questions
- Broker contact information
There is virtually unlimited opportunity to tell the complete story of an exceptional property. These websites are also used in marketing campaigns and allow a potential buyer to virtually revisit the property and easily share it with friends & family.
8. A PROFESSIONAL LUXURY PROPERTY BOOK
Serious buyers want details.
We can produce a professional digital and/or printed luxury property brochure or presentation containing important information about the home and property.
Depending upon the listing, it may include:
- Property history
- Construction details
- Improvements
- Mechanical information
- Acreage information
- Waterfront information
- Floor plans
- Property maps
- Surveys
- Utility information
- Amenities
- Area information
- Community information
- Additional photography
This becomes an important resource both during and after a showing. Copies are left at the property & used for Broker opens and any open houses if the seller wishes us to have open houses as well.
9. PERSONAL BROKER REPRESENTATION AT SHOWINGS
This is one of the areas where MN RE&M is different.
We offer to personally attend every showing.
Depending upon the seller’s preference and the nature of the property, we may also establish that MN RE&M is to be present onsite for showings for security and to ensure that the property is properly represented.
A luxury property can have dozens of unique features that another agent simply cannot be expected to know.
Being present allows us to:
- Answer detailed questions
- Explain unique features
- Point out improvements
- Discuss the lake and surrounding area
- Address buyer concerns
- Protect the property
- Make sure important selling points are not overlooked
We do not believe a multimillion-dollar property should necessarily be opened with a lockbox and left to sell itself. We offer to be at all showings & if the buyer agents are open to it- and call and text all agents during the showing to make sure if there are any concerns or questions they are addressed in real time.
10. WE WILL SHOW THE PROPERTY FOR BUYER AGENTS
Many buyers of higher-end Minnesota recreational and lake properties live outside the immediate area. We let all potential buyer agents know that we will meet their clients “no strings attached” at the property for the 1st showing. This is a huge advantage and has helped us sell many properties over the years. It is very common for the buyer agent to be in the metro area or busy and our willingness to show the property can be the difference of a sale or missing that one right buyer because the buyer agent was busy. We offer to physically show the property or do a virtual tour with the agent and the buyer. This is just one of several ways we go up and beyond what other brokerages are willing to do to serve the best interests of our clients!
Their agents may be coming from Minneapolis–St. Paul or several hours away.
For our luxury listings, we can specifically advise the brokerage community that MN RE&M is available to personally conduct an initial showing for their buyer—with no demand for a referral fee and no strings attached.
The buyer remains their client.
We simply make it easier for that agent to introduce their client to our listing.
Removing obstacles to a showing can create opportunities that otherwise may never happen.
11. HOMES.COM MARKETING
MN RE&M has worked with Homes.com as a marketing partner since 2024 and has been involved as the platform has continued expanding its presence in residential real estate.
For selected luxury listings, we utilize enhanced Homes.com marketing opportunities to create additional exposure beyond ordinary MLS syndication. Homes.com has allowed us to put our marketing in front of millions of potential buyers! We have been features in over 1.5 million adds just in the last two years! They are a great marketing partner! We believe they will likely pass Zillow & Realtor.com in the coming years as they provide a much better experience for potential buyer and realtors.
Our objective is simple:
Put the property in front of more qualified buyers—and give them a compelling reason to investigate further.
12. LUXURY REAL ESTATE EXPOSURE THROUGH HAVEN Publications
For appropriate properties, MN RE&M purchases additional digital and/or print exposure through HAVEN, a real estate marketing publication focused on distinctive homes and luxury properties. There reach is over a quarter million potential buyers per year and they help to drive the right high-end buyers.
This provides another avenue to expose an exceptional Minnesota property to buyers who actively consume luxury real estate content.
We do not believe in relying upon one website, one advertising source or one marketing campaign.
13. TARGETED DIGITAL & SOCIAL MEDIA CAMPAIGNS
Every luxury listing becomes part of our ongoing digital marketing program.
Rather than advertising every property the same way, campaigns can focus on different aspects of the property:
The Home
The Lake
The Waterfront
The Architecture
The Acreage
The Lifestyle
The Location
The Investment
This allows us to continually introduce the property from different perspectives rather than repeatedly showing buyers the same advertisement.
Marketing may incorporate appropriate social media, video, online advertising, email campaigns and other digital channels.
14. DIRECT BUYER & BROKER OUTREACH
Advertising is important.
Direct communication can be even more important.
When we launch a significant property, we actively look for the buyer rather than simply waiting for the buyer to discover the listing.
Our outreach may include:
- Our past real estate clients
- Current buyers
- Previous inquiries
- Vacation-rental contacts
- Investors
- Local brokers
- Lake-home specialists
- Agents who recently represented buyers of comparable homes
- Agents who recently sold similar properties
- Brokerages throughout Minnesota
- Agents in major feeder markets
We use targeted email, telephone and direct broker-to-broker communication to make sure people who may have a legitimate buyer know the property exists.
15. OUR PROPERTY MANAGEMENT NETWORK CREATES ANOTHER ADVANTAGE
Property management is one of the pillars of MN Real Estate & Management. We are one of the premier vacation home management companies in MN and at any given time are working with 20+ buyers who are looking to buy a lake home and fill it up on the side when they are not using it.
That creates an audience and a perspective that a traditional sales-only brokerage may not have.
Through years of managing vacation properties, we have developed relationships with:
- Vacation-home owners
- Repeat vacationers
- Lake-home buyers
- Investors
- Second-home owners
- Contractors
- Local service providers
- Property owners considering buying or selling
A person who falls in love with vacationing on a Minnesota lake today may become the buyer of a lake property tomorrow.
Our brokerage and property-management businesses allow those worlds to intersect.
16. WE SELL THE LIFESTYLE
Luxury buyers are rarely purchasing bedrooms, bathrooms and square footage alone.
They are purchasing what the property allows them to experience.
Depending upon the property, our marketing can emphasize:
- Boating
- Fishing
- Swimming
- Golf
- Snowmobiling
- Hunting
- Trails
- Restaurants
- Privacy
- Entertaining
- Family gatherings
- Outdoor recreation
- Resort communities
- Proximity to airports
- Access from the Twin Cities
- Year-round activities
The property is the product. The lifestyle is the reason someone wants to own it. After 13 years of working in the area we know these lakes, communities, and many of the features that make each a unique experience. That being said, we work with each seller to understand all the possible reasons why potential buyer would want to purchase that property in that location. This is integrated into all marketing at every opportunity.
17. AN EXCEPTIONAL SHOWING EXPERIENCE
Presentation should not stop when the photographs are finished. We carefully check for any issues and create a presentation for each showing prior to a potential buyer stepping on the property. Depending on what each owner desires.
Before important showings, attention can be given to:
- Lighting
- Window coverings
- Temperature
- Exterior presentation
- Deck and patio areas
- Dock presentation
- Landscaping
- Fireplaces
- Music when appropriate
- Property literature
- Cleanliness
- Outdoor recreational areas
We always push to be at everything showing and show up early to make sure everything if perfect! For certain waterfront properties, we may even explore opportunities to help buyers understand the property from the water.
Every detail contributes to the buyer’s perception of value.
18. ANSWER THE QUESTIONS BEFORE THEY BECOME OBJECTIONS
Sophisticated buyers conduct sophisticated due diligence. We actively look for the possible concerns and objections to each property by potential buyers. We strategies and work to overcome those objections when appropriate or be ready with a good answer if they come up.
Whenever possible, we work with our sellers to assemble important property information before it is requested.
Depending upon the property, that may include:
- Surveys
- Septic information
- Well information
- Permits
- Utility history
- Property disclosures
- Improvement records
- Association documents
- Shoreline information
- Mechanical information
- Maps
- Easements
- Property tax information
- Available plans and specifications
Uncertainty creates hesitation. Information creates confidence. We believe in full disclosure and like to post all information for potential buyer agents. The bottom line is some agents are good and some are not. We step up to the plate never with an attitude of “we should not have to do that” We come to the table willing to do whatever it takes with legal and ethical boundaries to find that one right buyer and get your property sold for top dollar!
19. PERSONAL FOLLOW-UP AFTER SHOWINGS
We do not simply rely upon an automated showing-feedback email.
After a significant showing, we make every reasonable effort to communicate directly with the buyer’s agent. Feedback from buyers is the best way to determine if there is anything else we can possibly do for the next showing.
We want to understand:
- What did the buyer love?
- What concerns did they have?
- How did they view the price?
- What other properties are they considering?
- What prevented them from making an offer?
- Is there additional information we can provide?
- Is there an objection we can overcome?
Every showing provides information. If our clients are open to it, we prefer to brief our sellers one on one after each showing.
We use the information we get from buyers to tweak our marketing strategies and double down on our effects to mitigate any potential reasons for a buyer not making an offer.
20. A LUXURY LISTING SHOULD NEVER JUST SIT ON THE MARKET
Our strategy continues after launch. We are regularly adapting to feedback and working to improve each listing on a continual basis until it sold!
We continually evaluate:
Showings • Buyer Feedback • Competing Listings • New Listings • Recent Sales • Price Position • Online Activity • Advertising Performance • Photography • Video • Messaging
If something is not working, we want to understand why.
Then we determine with the seller whether the marketing, presentation, positioning or pricing needs to change.
Listing a property is an event. Selling it is a process. We take that process as ongoing job and we have a closed sale!
A NO-PRESSURE LUXURY PROPERTY ASSESSMENT
Before you decide to sell, MN Real Estate & Management offers a complimentary, no-pressure property assessment.
We take the time to understand the property and your objectives before recommending a strategy.
Our analysis can include:
- Recently sold comparable properties
- Currently competing properties
- Current market conditions
- Property strengths
- Property weaknesses
- Recommended positioning
- Potential improvements
- Probable buyer objections
- Estimated market value
- Recommended pricing strategy
- Marketing recommendations
- Your desired selling timeframe
We also want to understand you.
Why are you considering selling?
How quickly do you want to sell?
What would make the sale successful for you?
Those answers matter.
WE ARE PROUD OF OUR REPUTATION AS THE MOST AGGRESSIVE LISTING BROKERS IN THE AREA!
MN Real Estate & Management has developed a reputation for aggressively representing our sellers. Although we do or due diligence in helping our clients understand the ideal price range a listing should go up on, we do not try to dictate a price to our clients! We are willing to feel out the market with whatever price an wants to try.
When we get aggressive feedback from our colleges on the price of a propeprty we take that as a compliment. In fact we beleive we have the highest price to county accessed value persentage of any other brokerage in the area! Our job is simple to not leave a dime on the table and get our clients the most money possible for their property! We do not try to manimpute our potnetial sellers into going on low so we can enjoy a quick sale, at the same time we do inflate what we think is a possible selling point to win a listing either. Honestly, 100% of the time in everythign we do is our MOTO, but we let our clients my the final desisions without pressure or manimputation.
Our responsibility is to help our seller obtain the strongest price and terms the market will support, consistent with the seller’s objectives.
We do not believe in recommending an artificially low price simply because it could produce an easier or faster transaction.
Sometimes speed is the seller’s priority.
Sometimes maximizing value is the priority.
Sometimes certainty is the priority.
The strategy should reflect the seller’s goals—not the broker’s convenience. We do not manipulate anything for a quick easy sale on our side. We do everything bases on our clients goals and direction.
YOUR PROPERTY DESERVES A BROKER WHO WILL ACTUALLY SELL IT
Professional photography is expected.
Drone photography is expected.
MLS exposure is expected.
For an exceptional property, those things should be the starting point—not the entire marketing plan.
MN Real Estate & Management combines professional presentation with something technology cannot replace:
PERSONAL INVOLVEMENT.
We learn the property.
We develop the strategy.
We create the marketing.
We educate the buyer.
We communicate with brokers.
We attend showings when appropriate.
We follow up.
We address objections.
We continually reevaluate the strategy.
And we work to find the buyer.
CONSIDERING SELLING A LUXURY HOME, LAKE PROPERTY OR ESTATE?
Start with a complimentary property consultation. We promise you no pressure, no gimmicks, just great communication, expert advice, and honestly every step of the journey!
There is no obligation and no pressure to list.
We will evaluate the property, review the competition, discuss its strengths and challenges, and provide our assessment of what it may take to achieve your goals.
Minnesota Real Estate & Management
Exceptional Properties Require Exceptional Representation. We would love to discuss any aspect of our marketing and help you discern if our services may be a good fit for you!